CBS’s Tribute to Mary Tyler Moore: Lots of Oprah and Few Other Missteps, but a Generous Helping of Clips

Within hours of Mary Tyler Moore’s passing last Wednesday, several tributes to her legendary TV career were planned. CBS, home to both The Dick Van Dyke Show (which co-starred Moore) and The Mary Tyler Moore Show, was the first — airing an hourlong tribute to Moore on Thursday night at 9pm that might have been better off… Read More CBS’s Tribute to Mary Tyler Moore: Lots of Oprah and Few Other Missteps, but a Generous Helping of Clips

How a Time Slot Change Can Affect Ratings: A Midseason Snapshot

Time slot changes are a mixed bag. They can improve the ratings fortunes of a good show in a bad time slot. They can have deleterious effects on the ratings of any show that was in an otherwise really good time slot. Or they can help stabilize an otherwise shaky night. Several programs experienced time… Read More How a Time Slot Change Can Affect Ratings: A Midseason Snapshot

What a Difference a 7-Day DVR Lift Can Make

One of the more fascinating aspects of our new DVR-lifted ratings world is the effect it can have on the Nielsen rankings. Moderately rated programs such as The Blacklist and Chicago Med become highly-rated. Highly-rated programs such as The Big Bang Theory and NCIS become even more highly-rated. Some Top 25 programs in live viewership such as The Great… Read More What a Difference a 7-Day DVR Lift Can Make

The Super Bowl’s Lead-Out Programs: Ranked in Total Viewers

While the Atlanta Falcons face the New England Patriots at this year’s Super Bowl on February 5, FOX will be readying to premiere its heavily-promoted 24 reboot after the post-show. With such a huge tune-in each year for The Super Bowl, the lead-out position has been one of the greatest promotional platforms in all of… Read More The Super Bowl’s Lead-Out Programs: Ranked in Total Viewers